How important is it to have a killer URL?

What would be the definition of killer URL?

It means your website is on a single domain, website structure is done with permalinks (human readable separate page URLs) which are done with keywords, shorter URLs are better because the communication is clearer, page titles match URLs, avoid punctuations or hash in URL… etc.

If the website is not a straight company presentation then it’s best to have some keywords in domain name, and in the website page names too - as it will enable the search engines to better index your content and give your website better ranking in the niche you are targeting.

Two medium word or even three short ones for the domain name is fine. That why most “domainers” pre-register good word combo in hopes to resell them later.

Comments

What makes a domain name good?

Domain name is good if it is serving its purpose, depending on the type of its website. When choosing a domain name there are some things to remember: For a website that is a company presentation with contact info the domain name can be same as company name. For a product or a brand presentation website, the domain name should be catchy, memorable and easy to recognise - as it is a part of a long-term strategy with branding in mind. Domain name does not have to contain keywords or location if you are focusing on making your own branding (Example: Amazon, EBay, Google…). Keywords in domain name are still beneficial as search engines will put at the top search results that are very relevant to your search criteria. Creating shortest most memorable domain name that people will share takes time, don’t rush. Be original, take time and research what brands the competition is using, don’t copy or get a similar brand as you will probably lose brand identity. Chances are...

What is Web 2.0? Which websites come under this term?

With “Web 1.0” the content presented on websites was made by the website or service owner, and users where just browsing or had very little interaction with it. Progressing from the basic html websites, to more responsive designs with much more interaction, and online services, has made a fundamental change in how we use the web. Now, on the “Web 2.0″, we are consuming user-generated content, and these different services work well with one another. Just take a look at YouTube for example, a service where there is a ton of user generated video content, and then it is shared on social media ( Facebook for example). The user is actually invited to contribute and get involved (albeit a simple comment, like or other kind of interaction).

Why can't I buy the domain name even if the domain has already expired?

The domain probably has some value so the moment it has expired GoDaddy has probably registered it and now they are preparing or are already auctioning it so you probably could look there but it won’t we the same price like for a newly registered domain name, it will be a fair bit higher. Having the example that the registrar was GoDaddu, visit GoDaddy Auctions and see if name is being auctioned off, before being released back to general pool. Try to put in a backorder for the name. Automated tools that monitor the domain name will try to buy it on your behalf at the exact moment the name gets released back. Eventually if the domain name has that much value, get it thrugh Auctions as a safer bet. Also anyone else can put in the backorder or purchase it during the auction and beat you out of the drop. When the name has value, most likely you will have some competition.

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