How important is adding your location to a domain name?

There is no real need to add your location to domain name.

If you need to target local audience best strategy is to get a country code domain name. At present search engines give favor to ccTLD in local search so your website would display before generic top level domains such as .com or .org etc.

For example if a someone from UK uses Google to search, it will get .uk and .co.uk first and then under will be .com and other generic top level domains.

Then again if your company already owns a generic top level domain which has some value in ranking and you have some global audience it would be best that you register the ccTLD too and redirect it to your main website to get best results local and global.

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