The blog domain name will be its brand. Your brand. Good example of company going with a short and creative brand is indeed Google, Facebook, EBay... etc.
Search wise it can be beneficial if the blog domain name contains a keyword targeted at the audience or niche you are blogging about, though it is not a must.
In any case keep it short, up to two words and if you can avoid numbers, so visitors can memorise it quick and don’t get confused about numbers in the domain name.
Having all that in mind, still most important is the content presented in the blog, don’t dwell on the domain name for too long. If the content is creative, educational and original then visitors will be coming back for more and will share your blog with others and that is the best thing that can happen.
Narrow it down to few choices and eliminate them until you have only one and go with it.
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