Should my website registered domain name and my website name be the same?

I guess that by website name you mean the company logo that is displayed in the website content. If that is the case then they don’t have to be the same.

For example if you are selling branded shoes then your website could be http://branded-shoes.com but when visitors enter website only then they see your company logo (company name).

Using keywords in the domain name helps search engines better indexing for your website, and assess your target audience and/or industry niche etc.

In fact if the website is not the plain company presentation or your company name is not a global brand that is recognisable by itself (like CocaCola or Armani) then you should be going for keywords in domain name as it will get you more traffic from search engines.

Comments

What is the difference between the World Wide Web and The Internet?

So many people are browsing websites, sharing images and other data online, and for them we can say that they are consumers. These consumers do not need to know the details about the technology that is used to enable that online content for them. The average consumer thinks that he is using "internet", although, in fact he is using "www" (world wide web service) when he is browsing websites, that is enabled over the infrastructure that is "internet". Many hostnames used for the World Wide Web begin with www because of the long-standing practice of naming Internet hosts according to the services they provide. When a user submits an incomplete domain name to a web browser in its address bar input field, some web browsers automatically try adding the prefix "www" to the beginning of it and possibly ".com", ".org" and ".net" at the end, depending on what might be missing. However, all this ...

How important is it to have a killer URL?

What would be the definition of killer URL? It means your website is on a single domain, website structure is done with permalinks (human readable separate page URLs) which are done with keywords, shorter URLs are better because the communication is clearer, page titles match URLs, avoid punctuations or hash in URL… etc. If the website is not a straight company presentation then it’s best to have some keywords in domain name, and in the website page names too - as it will enable the search engines to better index your content and give your website better ranking in the niche you are targeting. Two medium word or even three short ones for the domain name is fine. That why most “domainers” pre-register good word combo in hopes to resell them later.

What steps do you follow to choose the right domain name for your blog?

The blog domain name will be its brand. Your brand. Good example of company going with a short and creative brand is indeed Google, Facebook, EBay... etc. Search wise it can be beneficial if the blog domain name contains a keyword targeted at the audience or niche you are blogging about, though it is not a must. In any case keep it short, up to two words and if you can avoid numbers, so visitors can memorise it quick and don’t get confused about numbers in the domain name. Having all that in mind, still most important is the content presented in the blog, don’t dwell on the domain name for too long. If the content is creative, educational and original then visitors will be coming back for more and will share your blog with others and that is the best thing that can happen. Narrow it down to few choices and eliminate them until you have only one and go with it.

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