Off page search engine optimisation

Though on-page website search engine optimisation is not hard to do, search engines have been added new algorithms that refine your website ranking by the relevance of the content and the backlinks your website get from other high authority (high ranked) websites.

Off-page SEO involves techniques such as link building, social media marketing, and so on.

The best ones are building backlinks on high authority domains and lots of social links. Even though those backlinks might not be from your niche, the high of level of authority more than offset that and are definitely more effective than blog commenting.

Make notable posts with images, blog/post comments about your website/business activities on other relevant websites to get real “organic” traffic.

Build your presence with Facebook page, YouTube channel, Google+ page, Instagram... etc.

You will get more organic traffic within a short period through off page SEO.

THIS include following

· Quora answer with website URL

· Yahoo answer with website URL

· Web 2.0 linkbuilding

· Article submission

· Social bookmarking

· Slide share

…

Use Google Analytics (it’s free) to check where your website traffic is coming from, what is your bounce rate etc.

Comments

What is the difference between the World Wide Web and The Internet?

So many people are browsing websites, sharing images and other data online, and for them we can say that they are consumers. These consumers do not need to know the details about the technology that is used to enable that online content for them. The average consumer thinks that he is using "internet", although, in fact he is using "www" (world wide web service) when he is browsing websites, that is enabled over the infrastructure that is "internet". Many hostnames used for the World Wide Web begin with www because of the long-standing practice of naming Internet hosts according to the services they provide. When a user submits an incomplete domain name to a web browser in its address bar input field, some web browsers automatically try adding the prefix "www" to the beginning of it and possibly ".com", ".org" and ".net" at the end, depending on what might be missing. However, all this ...

How important is it to have a killer URL?

What would be the definition of killer URL? It means your website is on a single domain, website structure is done with permalinks (human readable separate page URLs) which are done with keywords, shorter URLs are better because the communication is clearer, page titles match URLs, avoid punctuations or hash in URL… etc. If the website is not a straight company presentation then it’s best to have some keywords in domain name, and in the website page names too - as it will enable the search engines to better index your content and give your website better ranking in the niche you are targeting. Two medium word or even three short ones for the domain name is fine. That why most “domainers” pre-register good word combo in hopes to resell them later.

Should my website registered domain name and my website name be the same?

I guess that by website name you mean the company logo that is displayed in the website content. If that is the case then they don’t have to be the same. For example if you are selling branded shoes then your website could be http://branded-shoes.com but when visitors enter website only then they see your company logo (company name). Using keywords in the domain name helps search engines better indexing for your website, and assess your target audience and/or industry niche etc. In fact if the website is not the plain company presentation or your company name is not a global brand that is recognisable by itself (like CocaCola or Armani) then you should be going for keywords in domain name as it will get you more traffic from search engines.

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