What is Web 2.0? Which websites come under this term?

With “Web 1.0” the content presented on websites was made by the website or service owner, and users where just browsing or had very little interaction with it.

Progressing from the basic html websites, to more responsive designs with much more interaction, and online services, has made a fundamental change in how we use the web. Now, on the “Web 2.0″, we are consuming user-generated content, and these different services work well with one another.

Just take a look at YouTube for example, a service where there is a ton of user generated video content, and then it is shared on social media (Facebook for example). The user is actually invited to contribute and get involved (albeit a simple comment, like or other kind of interaction).

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How important is it to have a killer URL?

What would be the definition of killer URL? It means your website is on a single domain, website structure is done with permalinks (human readable separate page URLs) which are done with keywords, shorter URLs are better because the communication is clearer, page titles match URLs, avoid punctuations or hash in URL… etc. If the website is not a straight company presentation then it’s best to have some keywords in domain name, and in the website page names too - as it will enable the search engines to better index your content and give your website better ranking in the niche you are targeting. Two medium word or even three short ones for the domain name is fine. That why most “domainers” pre-register good word combo in hopes to resell them later.

What steps do you follow to choose the right domain name for your blog?

The blog domain name will be its brand. Your brand. Good example of company going with a short and creative brand is indeed Google, Facebook, EBay... etc. Search wise it can be beneficial if the blog domain name contains a keyword targeted at the audience or niche you are blogging about, though it is not a must. In any case keep it short, up to two words and if you can avoid numbers, so visitors can memorise it quick and don’t get confused about numbers in the domain name. Having all that in mind, still most important is the content presented in the blog, don’t dwell on the domain name for too long. If the content is creative, educational and original then visitors will be coming back for more and will share your blog with others and that is the best thing that can happen. Narrow it down to few choices and eliminate them until you have only one and go with it.

Off page search engine optimisation

Though on-page website search engine optimisation is not hard to do, search engines have been added new algorithms that refine your website ranking by the relevance of the content and the backlinks your website get from other high authority (high ranked) websites. Off-page SEO involves techniques such as link building, social media marketing, and so on. The best ones are building backlinks on high authority domains and lots of social links. Even though those backlinks might not be from your niche, the high of level of authority more than offset that and are definitely more effective than blog commenting. Make notable posts with images, blog/post comments about your website/business activities on other relevant websites to get real “organic” traffic. Build your presence with Facebook page, YouTube channel, Google+ page, Instagram... etc. You will get more organic traffic within a short period through off page SEO. THIS include following · Quora answer with website URL

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