Quick guide: Website search engine optimisation

Some points on website SEO (search engine optimisation):

Your website pages should have “a proper word names” and text links from one page to another and search engines will better index your website
Different page content should have titles and subtitles, you can use different keywords that essentially mean the same so you get more word hits by search engine
Content should be unique, educational
Never copy paste from another website as it will only give other website better ranking
Use meta tags - https://support.google.com/webmasters/answer/79812?hl=en
Optimise use of images, give titles and alt titles to images, use common file types like jpg, png etc.

Next thing is the so called off page SEO:

Be sure to promote your content, make use of social media - Facebook, Google+, Youtube etc. That will lead to faster content discovery by those who are interested in the same subject
Add your business to Google Places
Use Google Analytics to monitor your website traffic
Other high authority websites that give backlinks to your website will give yours better ranking

Check some official guides on SEO here are some links:

Google Webmaster Help Forum

http://googlewebmastercentral.blogspot.com

Frequent posts by Googlers on how to improve your website.

Google Webmaster Central Blog

http://www.google.com/support/webmasters

Filled with in-depth documentation on webmaster-related issues.

Google Webmaster Help Center

https://www.google.com/webmasters/tools

Optimize how Google interacts with your website.

Google Webmaster Tools

http://www.google.com/webmasters/guidelines.htm

Design, content, technical, and quality guidelines from Google.

Google Analytics

http://www.google.com/analytics

Find the source of your visitors, what they're viewing, and benchmark

changes.

Google Website Optimizer

http://www.google.com/websiteoptimizer

Run experiments on your pages to see what will work and what won't.

Comments

What is the difference between the World Wide Web and The Internet?

So many people are browsing websites, sharing images and other data online, and for them we can say that they are consumers. These consumers do not need to know the details about the technology that is used to enable that online content for them. The average consumer thinks that he is using "internet", although, in fact he is using "www" (world wide web service) when he is browsing websites, that is enabled over the infrastructure that is "internet". Many hostnames used for the World Wide Web begin with www because of the long-standing practice of naming Internet hosts according to the services they provide. When a user submits an incomplete domain name to a web browser in its address bar input field, some web browsers automatically try adding the prefix "www" to the beginning of it and possibly ".com", ".org" and ".net" at the end, depending on what might be missing. However, all this ...

How important is it to have a killer URL?

What would be the definition of killer URL? It means your website is on a single domain, website structure is done with permalinks (human readable separate page URLs) which are done with keywords, shorter URLs are better because the communication is clearer, page titles match URLs, avoid punctuations or hash in URL… etc. If the website is not a straight company presentation then it’s best to have some keywords in domain name, and in the website page names too - as it will enable the search engines to better index your content and give your website better ranking in the niche you are targeting. Two medium word or even three short ones for the domain name is fine. That why most “domainers” pre-register good word combo in hopes to resell them later.

What steps do you follow to choose the right domain name for your blog?

The blog domain name will be its brand. Your brand. Good example of company going with a short and creative brand is indeed Google, Facebook, EBay... etc. Search wise it can be beneficial if the blog domain name contains a keyword targeted at the audience or niche you are blogging about, though it is not a must. In any case keep it short, up to two words and if you can avoid numbers, so visitors can memorise it quick and don’t get confused about numbers in the domain name. Having all that in mind, still most important is the content presented in the blog, don’t dwell on the domain name for too long. If the content is creative, educational and original then visitors will be coming back for more and will share your blog with others and that is the best thing that can happen. Narrow it down to few choices and eliminate them until you have only one and go with it.

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