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Quick guide: Website search engine optimisation

Some points on website SEO (search engine optimisation):
  • Your website pages should have “a proper word names” and text links from one page to another and search engines will better index your website
  • Different page content should have titles and subtitles, you can use different keywords that essentially mean the same so you get more word hits by search engine
  • Content should be unique, educational
  • Never copy paste from another website as it will only give other website better ranking
  • Optimise use of images, give titles and alt titles to images, use common file types like jpg, png etc.
Next thing is the so called off page SEO:
  • Be sure to promote your content, make use of social media - Facebook, Google+, Youtube etc. That  will lead to faster content discovery by those who are interested in the same subject
  • Add your business to Google Places
  • Use Google Analytics to monitor your website traffic
  • Other high authority websites that give backlinks to your website will give yours better ranking

Check some official guides on SEO here are some  links:

Google Webmaster Help Forum
http://googlewebmastercentral.blogspot.com
Frequent posts by Googlers on how to improve your website.

Google Webmaster Central Blog
http://www.google.com/support/webmasters
Filled with in-depth documentation on webmaster-related issues.

Google Webmaster Help Center
https://www.google.com/webmasters/tools
Optimize how Google interacts with your website.

Google Webmaster Tools
http://www.google.com/webmasters/guidelines.htm
Design, content, technical, and quality guidelines from Google.

Google Analytics
http://www.google.com/analytics
Find the source of your visitors, what they're viewing, and benchmark
changes.

Google Website Optimizer
http://www.google.com/websiteoptimizer
 
Run experiments on your pages to see what will work and what won't.

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