Skip to main content

Quick guide: Website search engine optimisation

Some points on website SEO (search engine optimisation):
  • Your website pages should have “a proper word names” and text links from one page to another and search engines will better index your website
  • Different page content should have titles and subtitles, you can use different keywords that essentially mean the same so you get more word hits by search engine
  • Content should be unique, educational
  • Never copy paste from another website as it will only give other website better ranking
  • Optimise use of images, give titles and alt titles to images, use common file types like jpg, png etc.
Next thing is the so called off page SEO:
  • Be sure to promote your content, make use of social media - Facebook, Google+, Youtube etc. That  will lead to faster content discovery by those who are interested in the same subject
  • Add your business to Google Places
  • Use Google Analytics to monitor your website traffic
  • Other high authority websites that give backlinks to your website will give yours better ranking

Check some official guides on SEO here are some  links:

Google Webmaster Help Forum
http://googlewebmastercentral.blogspot.com
Frequent posts by Googlers on how to improve your website.

Google Webmaster Central Blog
http://www.google.com/support/webmasters
Filled with in-depth documentation on webmaster-related issues.

Google Webmaster Help Center
https://www.google.com/webmasters/tools
Optimize how Google interacts with your website.

Google Webmaster Tools
http://www.google.com/webmasters/guidelines.htm
Design, content, technical, and quality guidelines from Google.

Google Analytics
http://www.google.com/analytics
Find the source of your visitors, what they're viewing, and benchmark
changes.

Google Website Optimizer
http://www.google.com/websiteoptimizer
 
Run experiments on your pages to see what will work and what won't.

Comments

Post a Comment

Popular posts from this blog

Why can't I buy the domain name even if the domain has already expired?

The domain probably has some value so the moment it has expired GoDaddy has probably registered it and now they are preparing or are already auctioning it so you probably could look there but it won’t we the same price like for a newly registered domain name, it will be a fair bit higher. Having the example that the registrar was GoDaddu, visit GoDaddy Auctions and see if name is being auctioned off, before being released back to general pool. Try to put in a backorder for the name. Automated tools that monitor the domain name will try to buy it on your behalf at the exact moment the name gets released back. Eventually if the domain name has that much value, get it thrugh Auctions as a safer bet. Also anyone else can put in the backorder or purchase it during the auction and beat you out of the drop. When the name has value, most likely you will have some competition.  
Post a Comment
Read more

Benefit of having responsive design for your website.

You should be aware that, smartphones, tablets and other mobile device are now affordable even in third world countries. These devices with their sleek and user friendly interface enable the miracle of internet to people who did not have it before due to lack of computer or the knowledge of utilising a computer. Also in wealthy countries a trend of accessing the internet through mobile devices is replacing the habit of sitting in front of a desktop or laptop computer to do it. Now more than ever people are sitting at cafes, bars, even at work using their mobile devices tablets and smartphones, browsing internet, shopping, or just looking for any kind of stuff that might be the topic of the conversation. For many websites that wishes to keep up with this modern trend it is imperative to be able to display it’s content responsively and clearly on any kind of mobile device. Hence there is great need for responsive design solutions. The benefit is obvious - access to a much larger...
Post a Comment
Read more

What is Web 2.0? Which websites come under this term?

With “Web 1.0” the content presented on websites was made by the website or service owner, and users where just browsing or had very little interaction with it.   Progressing from the basic html websites, to more responsive designs with much more interaction, and online services, has made a fundamental change in how we use the web. Now, on the “Web 2.0″, we are consuming user-generated content, and these different services work well with one another. Just take a look at YouTube for example, a service where there is a ton of user generated video content, and then it is shared on social media ( Facebook for example). The user is actually invited to contribute and get involved (albeit a simple comment, like or other kind of interaction).
Post a Comment
Read more