What makes a domain name good?

Domain name is good if it is serving its purpose, depending on the type of its website.

When choosing a domain name there are some things to remember:

For a website that is a company presentation with contact info the domain name can be same as company name.
For a product or a brand presentation website, the domain name should be catchy, memorable and easy to recognise - as it is a part of a long-term strategy with branding in mind.
Domain name does not have to contain keywords or location if you are focusing on making your own branding (Example: Amazon, EBay, Google…).
Keywords in domain name are still beneficial as search engines will put at the top search results that are very relevant to your search criteria.
Creating shortest most memorable domain name that people will share takes time, don’t rush.
Be original, take time and research what brands the competition is using, don’t copy or get a similar brand as you will probably lose brand identity.
Chances are good domain names are already registered though without a website built upon it, so if a certain domain like that is ideal for your website then try contacting the owner and negotiating, maybe the price is in your budget and a good domain name is like real estate - it will only gain value over time.

Comments

What is the difference between the World Wide Web and The Internet?

So many people are browsing websites, sharing images and other data online, and for them we can say that they are consumers. These consumers do not need to know the details about the technology that is used to enable that online content for them. The average consumer thinks that he is using "internet", although, in fact he is using "www" (world wide web service) when he is browsing websites, that is enabled over the infrastructure that is "internet". Many hostnames used for the World Wide Web begin with www because of the long-standing practice of naming Internet hosts according to the services they provide. When a user submits an incomplete domain name to a web browser in its address bar input field, some web browsers automatically try adding the prefix "www" to the beginning of it and possibly ".com", ".org" and ".net" at the end, depending on what might be missing. However, all this ...

How important is it to have a killer URL?

What would be the definition of killer URL? It means your website is on a single domain, website structure is done with permalinks (human readable separate page URLs) which are done with keywords, shorter URLs are better because the communication is clearer, page titles match URLs, avoid punctuations or hash in URL… etc. If the website is not a straight company presentation then it’s best to have some keywords in domain name, and in the website page names too - as it will enable the search engines to better index your content and give your website better ranking in the niche you are targeting. Two medium word or even three short ones for the domain name is fine. That why most “domainers” pre-register good word combo in hopes to resell them later.

Should my website registered domain name and my website name be the same?

I guess that by website name you mean the company logo that is displayed in the website content. If that is the case then they don’t have to be the same. For example if you are selling branded shoes then your website could be http://branded-shoes.com but when visitors enter website only then they see your company logo (company name). Using keywords in the domain name helps search engines better indexing for your website, and assess your target audience and/or industry niche etc. In fact if the website is not the plain company presentation or your company name is not a global brand that is recognisable by itself (like CocaCola or Armani) then you should be going for keywords in domain name as it will get you more traffic from search engines.

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