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What makes a domain name good?

Domain name is good if it is serving its purpose, depending on the type of its website.
When choosing a domain name there are some things to remember:
  • For a website that is a company presentation with contact info the domain name can be same as company name.
  • For a product or a brand presentation website, the domain name should be catchy, memorable and easy to recognise - as it is a part of a long-term strategy with branding in mind.
  • Domain name does not have to contain keywords or location if you are focusing on making your own branding (Example: Amazon, EBay, Google…).
  • Keywords in domain name are still beneficial as search engines will put at the top search results that are very relevant to your search criteria.
  • Creating shortest most memorable domain name that people will share takes time, don’t rush.
  • Be original, take time and research what brands the competition is using, don’t copy or get a similar brand as you will probably lose brand identity.
  • Chances are good domain names are already registered though without a website built upon it, so if a certain domain like that is ideal for your website then try contacting the owner and negotiating, maybe the price is in your budget and a good domain name is like real estate - it will only gain value over time.


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