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How many extensions (.org, .info) or domain names should you buy if you already own a .com extension of a domain and have a developed website?


While owning .com domain name, but depending on your business niche, other businesses competition level and how developed your brand is, you could get same domain name with other domain extensions (.org .net etc.) to protect your company or brand from scam website who would try to impersonate and steal your clients or their data.

On the other hand, if your goal is to further develop your main website and increase "organic traffic" then my suggestion is to get some keyword domain names.

Though keyword domain names are not that much relevant with SEO anymore (because search engines now literally "read" your website content and "know" what your niche is, so you do not need keyword in your domain name), people are still searching internet using keywords in search engines.
Having a few domain names with keyword, that are relevant to your website niche, could get you increased traffic from people searching, though the amount of traffic will variate depending on how developed the competition in your business category is.

For example if your business category is shoes, and you already have a main website with a domain name that is your brand, you could also get quality.shoes domain name (yes, there is .shoes domain), redirect it to your main website, and drive additional original organic traffic to your website that does not cost you much more than the domain registration itself.

On a final note, SEO wise and while owning multiple domain names, you don’t want them to resolve or be indexed by Google so it does not hurt your main website SEO. What you need to do is set up a 301-redirect so that way you “forward” the domain to the “real” domain. When the domain name is redirected in this way,  it will never be indexed, because the “301 error” is a specific message to Google (“sorry, this URL doesn’t exist, here’s the ‘real’ one you should pay attention to”). 




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