How many extensions (.org, .info) or domain names should you buy if you already own a .com extension of a domain and have a developed website?

While owning .com domain name, but depending on your business niche, other businesses competition level and how developed your brand is, you could get same domain name with other domain extensions (.org .net etc.) to protect your company or brand from scam website who would try to impersonate and steal your clients or their data.

On the other hand, if your goal is to further develop your main website and increase "organic traffic" then my suggestion is to get some keyword domain names.

Though keyword domain names are not that much relevant with SEO anymore (because search engines now literally "read" your website content and "know" what your niche is, so you do not need keyword in your domain name), people are still searching internet using keywords in search engines.

Having a few domain names with keyword, that are relevant to your website niche, could get you increased traffic from people searching, though the amount of traffic will variate depending on how developed the competition in your business category is.

For example if your business category is shoes, and you already have a main website with a domain name that is your brand, you could also get quality.shoes domain name (yes, there is .shoes domain), redirect it to your main website, and drive additional original organic traffic to your website that does not cost you much more than the domain registration itself.

On a final note, SEO wise and while owning multiple domain names, you don’t want them to resolve or be indexed by Google so it does not hurt your main website SEO. What you need to do is set up a 301-redirect so that way you “forward” the domain to the “real” domain. When the domain name is redirected in this way, it will never be indexed, because the “301 error” is a specific message to Google (“sorry, this URL doesn’t exist, here’s the ‘real’ one you should pay attention to”).

Comments

What is the difference between the World Wide Web and The Internet?

So many people are browsing websites, sharing images and other data online, and for them we can say that they are consumers. These consumers do not need to know the details about the technology that is used to enable that online content for them. The average consumer thinks that he is using "internet", although, in fact he is using "www" (world wide web service) when he is browsing websites, that is enabled over the infrastructure that is "internet". Many hostnames used for the World Wide Web begin with www because of the long-standing practice of naming Internet hosts according to the services they provide. When a user submits an incomplete domain name to a web browser in its address bar input field, some web browsers automatically try adding the prefix "www" to the beginning of it and possibly ".com", ".org" and ".net" at the end, depending on what might be missing. However, all this ...

How important is it to have a killer URL?

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What steps do you follow to choose the right domain name for your blog?

The blog domain name will be its brand. Your brand. Good example of company going with a short and creative brand is indeed Google, Facebook, EBay... etc. Search wise it can be beneficial if the blog domain name contains a keyword targeted at the audience or niche you are blogging about, though it is not a must. In any case keep it short, up to two words and if you can avoid numbers, so visitors can memorise it quick and don’t get confused about numbers in the domain name. Having all that in mind, still most important is the content presented in the blog, don’t dwell on the domain name for too long. If the content is creative, educational and original then visitors will be coming back for more and will share your blog with others and that is the best thing that can happen. Narrow it down to few choices and eliminate them until you have only one and go with it.

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